Keywords
The searches that pay
Keywords picked for people ready to book, not browsers, with the junk searches blocked before they cost you anything.
Google Ads management
Google Ads, run properly every month.
Ads that show for the right searches in the right area, a budget that is not wasted on junk clicks, and a clear monthly report on what you got for it.
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Built right from the start.
Area
Only where you work
Ads set to show in the towns and areas you actually cover, so you are not paying for clicks from people you cannot serve.
Tracking
Leads counted properly
Calls, form enquiries and email clicks tracked from day one, so we know which searches bring in real work.
At the top
Seen first, by people ready to book.
Search ads sit above everything else on Google. Done well, they put you in front of people at the exact moment they need you, and only in the areas you cover.
- Ads written for each service
- Shown only where you work
- Click to call straight from the ad
Ongoing management
Looked after every month, not set and forgotten.
Search terms
Wasted spend cut
We check the searches your ads appear for and block anything irrelevant, so the budget goes on the people who want you.
Optimising
Steady improvements
Ads, keywords and bids tested and adjusted based on what actually brings in enquiries.
Support
Someone to talk to
A real person who knows your account, answers your emails and explains what is happening without the jargon.
Your nameon the account
Directad spend paid to Google
Localads only where you work
Monthlyplain-English report
Reporting
A monthly report you can actually read.
Every month you get a short report: what you spent, how many people clicked, how many got in touch, what we changed and what we are doing next.
Each report covers
- Spend, clicks and cost per click
- Calls, forms and other enquiries
- The searches that brought them in
- What we changed this month
- What we are doing next month
How it is priced
A fixed monthly fee
Management is a fixed monthly fee, quoted once we know your area and budget. Your ad spend goes straight to Google from your own account, so you always see where every pound went.
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FAQs
Questions about Google Ads.
How much should I spend on ads?
It depends on your trade, your area and how much work you can take on. We talk it through first and suggest a starting budget you are comfortable with, then adjust it based on what the results show.
Who pays Google?
You do, directly, from your own Google Ads account. Our management fee is separate, so you always see exactly what went to Google and what came to us.
Do I own the account?
Yes. The account is in your name. If you ever stop working with us, the account, its history and its data stay with you.
Can you guarantee a number of leads?
No. Anyone who guarantees leads is guessing. What we promise is careful, regular work on your account and honest monthly reporting on what it is producing.
Do I need SEO as well?
Not always. Ads bring in enquiries quickly while SEO builds slowly underneath. Many clients run both, then ease off the ads as their rankings grow.
Want ads that pay for themselves?
Tell us a bit about your business and send a couple of sites you like. We will come back within one working day with a plan and a fixed price.