Design
A site that looks like the work
A new design built around our own job photos, so customers see the standard of the work before they ring.
Case study: our own business
On Point Markings: a website that matches the work.
Our own line marking company in Norfolk and Suffolk, held back by a website we rushed out when we started. Here's what we built, and it's the same system we build for clients.
The starting point
A site that didn't match the work.
On Point Markings is our own line marking company. When we started out, we put the website together quickly, just to have something online. That was fine for the first few jobs. But as we went after bigger work, car parks, EV charging bays, warehouses and sports courts across four counties, the site started holding us back.
It didn't show the quality of the work, it was hard to keep up to date, and it had very little for Google to go on. Customers were seeing a company that looked smaller and less careful than it really was. So we rebuilt it the way we now build for clients.
What we did
Built properly, from the ground up.
Pages
Over 60 pages
A page for every service in every county we cover, write-ups of finished jobs and plain-English how-to guides.
Enquiries
Straight into our systems
The contact form sends every enquiry to our inbox and puts it straight into our CRM as a new deal, photos and all.
Spam
Only real enquiries
Spam checks on every form, so the office isn't wading through junk to find genuine jobs.
Speed
Fast on a phone
Hand-built and light, so pages open quickly on a phone in a car park, which is where a lot of our customers are.
Ownership
Owned outright
The site, the code and the domain all belong to On Point, exactly as they do for every client. No platform fees and no lock-in.
How an enquiry flows
From the website to a job, without retyping anything.
- 01
A customer fills in the form
They pick the service, add the site postcode and attach a few photos from their phone.
- 02
Spam is filtered out
Checks run before anything is sent, so only genuine enquiries get through.
- 03
It lands in the inbox and the CRM
The office gets an email, and the enquiry appears in the CRM as a new deal with the photos attached.
- 04
The team picks it up
Nothing is copied across by hand, so nothing gets missed and replies go out faster.
What happens next
SEO that builds over six months to a year.
Good local SEO takes time, so we plan it in blocks and report every month in plain English. No promises of instant results, just steady, visible work.
- New project write-ups as jobs are finished
- Regular guides answering the questions customers actually ask
- Their Google Business Profile kept fresh with posts and photos
- A monthly report showing what was done and what it brought in
Want a website that matches your work?
Tell us a bit about your business and send a couple of sites you like. We'll come back within one working day with a plan and a fixed price.